Learn some onboarding lessons from marketers
The marketing department can teach us a lot about onboarding. Whilst they work hard to ensure a user’s first impression leads to engagement, the same objective should be considered by an employer during the induction process.
Creating the right first impression for new staff is crucial for employers. In the words of Michel Falcon, an employee experience expert, “It’s not enough to simply say, “we have a full time trainer, that’s the experience.” …..”a successful employee onboarding experience is what your employee feels, sees and hears after they have been hired. Similar to how a company will map out and design their customer experience, you must do the same for your employees”.