ISO/IEC 9001 •

ISO 9001 – Clause 6.2 – Quality Objectives and Planning to Achieve Them

See how ISMS.online can help your business

See it in action
By Max Edwards | Updated 21 March 2024

Explore the facets of ISO 9001:2015, Clause 6.2, focusing on setting and aligning quality objectives with strategic goals to optimise Quality Management Systems and achieve continuous improvement and customer satisfaction.

Jump to topic

ISO 9001, Clause 6.2, Quality Objectives and Planning

At the heart of ISO 9001:2015, Clause 6.2 lies the imperative for organisations to establish, implement, and maintain quality objectives that are tightly interwoven with the Quality Policy. These objectives are not standalone targets; they are pivotal in driving the strategic direction of your company and ensuring that the Quality Management System (QMS) is effectively operationalized.

Operationalizing the Quality Policy

How does Clause 6.2 operationalize the Quality Policy central to the ISO 9001:2015 standard? It does so by mandating that quality objectives are not only well-defined and clear but also directly aligned with the Quality Policy. This ensures that every objective is a stepping stone towards fulfilling the overarching commitments of your organisation’s Quality Policy.

Aligning Objectives with Strategic Goals

It’s crucial that your quality objectives resonate with your company’s vision and strategic direction. They should act as a compass, guiding your organisation towards ISO 9001 certification goals and overall quality improvement. By aligning these objectives with the company’s vision and quality policy, you create a coherent framework that supports continuous improvement and customer satisfaction.

The Role of Clause 6.2 in ISO 9001:2015

Clause 6.2 is not an isolated element; it's an integral part of the broader ISO 9001:2015 standard. It ensures that quality objectives are established at relevant functions and levels within the organisation, fostering a culture of quality that permeates every process and activity. This holistic approach is what sets ISO 9001:2015 apart as a standard for excellence in quality management.

As we at ISMS.online understand, the journey to achieving and maintaining ISO 9001:2015 compliance is continuous and requires a robust, adaptable QMS. Our platform is designed to support you in this endeavour, providing the tools and guidance necessary to align your quality objectives with your Quality Policy and strategic goals.

Book a demo

Establishing Quality Objectives

When you’re setting quality objectives, it’s essential to integrate them into your organisation’s fabric at all relevant functions, levels, and processes. At ISMS.online, we understand that this integration is the cornerstone of a robust Quality Management System (QMS).

Consistency with Quality Policy

To ensure that your quality objectives are consistent with the quality policy, it’s crucial to align them with your company’s strategic direction. This alignment guarantees that every objective contributes to your overarching goals and ISO 9001 certification aspirations.

Measurable and Customer-Centric Objectives

Measurability is key. Objectives should be quantifiable to track progress effectively. Moreover, they must be customer-centric, focusing on enhancing customer satisfaction, a fundamental tenet of ISO 9001:2015.

Enhancing Customer Satisfaction

Quality objectives should not only meet but exceed customer expectations. By doing so, you’re not just complying with ISO standards; you’re also building a loyal customer base that recognises the value of your commitment to quality.


Get an 81% headstart

We've done the hard work for you, giving you an 81% Headstart from the moment you log on.
All you have to do is fill in the blanks.

Book a demo

SMART Quality Objectives

Crafting quality objectives that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART) is a strategic approach that we at ISMS.online advocate for. This framework ensures that your objectives are clear and achievable within a set timeframe, which is essential for the success of your Quality Management System (QMS).

Specific and Measurable Objectives

By setting specific objectives, you’re clarifying what you aim to achieve, leaving no room for ambiguity. Making them measurable allows for tracking progress and identifying when the objectives have been met.

Attainable and Relevant Goals

Objectives should be attainable; setting impossible goals can demotivate your team. They must also be relevant to your organisation’s mission, supporting your strategic direction and enhancing customer satisfaction.

Time-bound Targets

Lastly, objectives need to be time-bound. This provides a clear deadline for achievement and helps prioritise resources and efforts.

The Role of SMART Objectives

SMART objectives are not just a checklist; they are a guiding force for your organisation. They inform planning and ensure that every team member understands their part in achieving the company’s quality aspirations. Monitoring and updating these objectives are crucial, as they provide insight into the QMS’s effectiveness and drive continuous improvement.


Implementing Quality Objectives

Implementing quality objectives is a critical step in adhering to ISO 9001:2015, Clause 6.2. At ISMS.online, we guide you through a structured process that ensures your objectives are not only set but also effectively realised.

Determining Actions and Resources

Firstly, determine the actions necessary to achieve each objective. This involves:

  • Identifying the steps needed to reach the objectives.
  • Allocating the appropriate resources, including personnel, technology, and budget.

Assigning Responsibilities and Timelines

Assigning responsibilities is crucial. You need to:

  • Designate team members to oversee each objective.
  • Set completion timelines to ensure objectives are met within a specific period.

Evaluating Effectiveness

To evaluate the effectiveness of your quality objectives, consider:

  • Establishing metrics for measurement.
  • Regularly reviewing progress against these metrics.

Customer and Regulatory Considerations

Incorporate customer and regulatory requirements into your objectives to:

  • Ensure compliance with legal standards.
  • Align objectives with customer expectations for satisfaction and retention.

Communication and Updates

Finally, maintaining an open channel for communicating and updating objectives is vital. You should:

  • Keep all stakeholders informed of progress and changes.
  • Regularly review and adjust objectives to remain relevant and achievable.

Manage all your compliance in one place

ISMS.online supports over 100 standards
and regulations, giving you a single
platform for all your compliance needs.

Book a demo

Aligning Policy and Objectives

A Quality Management System (QMS) is the framework that guides an organisation in achieving its quality objectives. At ISMS.online, we ensure that your QMS is not just a procedural document but a strategic tool that aligns with your company’s policy and objectives.

Translating Policy into Targets

The QMS serves as a translation device, turning your quality policy into actionable targets. This involves:

  • Breaking down the policy into specific objectives.
  • Setting measurable targets that reflect the policy’s intent.

Top Management’s Role in Quality Planning

Top management plays a pivotal role in the QMS by:

  • Demonstrating commitment to the quality objectives.
  • Ensuring that planning is aligned with the strategic direction of the company.

Demonstrating Commitment

Our platform helps your QMS demonstrate commitment through:

  • Buy-in: Gaining the support of all stakeholders.
  • Resource Allocation: Providing the necessary resources to achieve quality objectives.
  • Integration with Goals: Ensuring that quality objectives are part of the organisation’s overall goals.

Maintaining and Improving Performance

Quality objectives are not static; they are dynamic targets that drive continuous improvement. Through the QMS, you can:

  • Monitor performance levels.
  • Make adjustments to maintain or enhance quality.

Expanding Quality Objectives

Embarking on the journey of ISO 9001:2015 compliance, you’ll find that starting with a few, well-defined quality objectives sets a solid foundation. At ISMS.online, we advocate for beginning simply and then expanding your objectives as your organisation grows and evolves.

Involving the Whole Organisation

As you broaden your quality objectives, it’s crucial to involve various functional areas within your company. This means:

  • Engaging different departments to ensure a holistic approach.
  • Securing commitment and leadership support to foster a quality-centric culture.
  • Including suppliers in the conversation to align expectations and performance.

Aligning with Your Core Mission

Maintaining consistency with your organisation’s mission and policy commitments is essential. This alignment ensures that your expanding objectives continue to support your strategic direction. Moreover, allowing flexibility in how results are defined can accommodate the unique challenges and opportunities your organisation faces.

Communication as a Cornerstone

Regular communication about the progress of quality objectives is vital. We recommend:

  • utilising staff meetings to share updates and gather feedback.
  • Reporting on progress to maintain transparency and drive continuous improvement.

Compliance doesn't have to be complicated.

We've done the hard work for you, giving you an 81% Headstart from the moment you log on.
All you have to do is fill in the blanks.

Book a demo

Organisation-Wide Approach to Quality Objectives

In the pursuit of ISO 9001:2015 compliance, it’s imperative that quality objectives are not siloed within specific departments but are embraced across the entire organisation. At ISMS.online, we emphasise the importance of establishing objectives that resonate with every corner of your company.

Defining Objectives with Management Involvement

Management personnel play a pivotal role in defining quality objectives. They ensure that these objectives are:

  • Aligned with the strategic direction of the organisation.
  • Integrated into daily operations at all levels.

Setting Realistic and Achievable KPIs

To drive success, it’s essential that your quality objectives are grounded in reality. This means setting Key Performance Indicators (KPIs) that are:

  • Attainable, to maintain motivation and progress.
  • Quantifiable, to allow for clear tracking and evaluation.

Linking Policy, Objectives, and Targets

Creating a cohesive quality framework involves linking your quality policy with your objectives and KPIs. This linkage ensures that every target set is a stepping stone towards fulfilling your overarching quality policy. We help you to:

  • Establish clear connections between policy, objectives, and KPIs.
  • Use these links to guide decision-making and resource allocation.

Further Reading

Documenting Quality Objectives

Effective documentation is a critical component of a Quality Management System (QMS). At ISMS.online, we provide you with the tools and guidance to ensure that your quality objectives are well-documented, which is essential for both compliance and continuous improvement.

The Role of Documentation in QMS Success

Documentation serves as the backbone of your QMS, enabling you to:

  • Track progress against each objective.
  • Provide evidence for compliance during audits.
  • Facilitate management reviews and decision-making processes.

Utilising Planning and Templates

To streamline the documentation process, we recommend:

  • Using templates to standardise the recording of objectives.
  • Developing an action plan that outlines the steps to achieve each objective.
  • Implementing a monitoring system to regularly assess progress.

Adapting to Changes

Your QMS must be agile, capable of adapting to changes in:

  • Objectives: As your company evolves, so too should your objectives.
  • Targets: Adjust targets as needed to reflect current capabilities and market conditions.
  • Operations: Update documentation to mirror changes in processes and procedures.

By meticulously documenting your quality objectives, you create a clear roadmap for achieving and surpassing ISO 9001:2015 standards. With ISMS.online, you have a partner in this journey, providing you with the resources to ensure your documentation is as robust as your commitment to quality.


A Scalable and Comprehensive Approach

In the realm of ISO 9001:2015, Clause 6.2, we at ISMS.online recognise the importance of developing quality objectives that are not only robust but also flexible and scalable. This adaptability ensures that as your organisation grows, your quality objectives can evolve in tandem, without the need for constant reinvention.

Crafting Scalable and Adaptable Objectives

Your quality objectives should be:

  • Scalable: Able to expand in scope to match your organisation’s growth.
  • Generic: Applicable across various functions and processes.
  • Time-saving: Designed to be efficient in both creation and implementation.
  • Comprehensive: Covering all necessary aspects of quality within your organisation.
  • Proven: Based on methods and practices that have been demonstrated to be effective.
  • Easily Reformatted: Flexible enough to be adjusted as needed without extensive overhauls.

Integrating Core Quality Components

To ensure comprehensive quality management, your objectives should encompass:

  • Customer Satisfaction: Always a priority, reflecting the quality of your products or services.
  • Quality Policies: The foundation upon which your objectives are built.
  • Measurable Goals: Providing clear targets for your team to strive towards.
  • Employee Awareness and Training: Ensuring that your staff is knowledgeable and skilled in quality practices.
  • Regular Audits and Corrective Actions: Vital for maintaining standards and addressing any issues promptly.
  • System Performance Reviews: Allowing for ongoing assessment and improvement of your QMS.

Reflecting Organisational Dynamics

Adapting to changes is crucial, and our platform facilitates this by:

  • Providing ISO documentation templates that are easy to update.
  • Ensuring that your objectives remain aligned with any shifts in your operational context or stakeholder expectations.

By setting objectives that are attuned to your organisation’s context and goals, you create a living QMS that not only meets the current standards but is also poised to adapt to future challenges and opportunities.


Continuous Improvement Through Quality Objectives

At ISMS.online, we champion the Plan-Do-Check-Act (PDCA) cycle as a foundational approach to achieving continuous improvement in your Quality Management System (QMS). This iterative process ensures that quality objectives are not only set but also consistently met and refined over time.

Embracing the PDCA Cycle

The PDCA cycle plays a pivotal role in the life of quality objectives:

  • Plan: You’re tasked with establishing objectives and processes necessary to deliver results in accordance with the company’s quality policy.
  • Do: Implement the processes, a phase where our platform can provide substantial support.
  • Check: Monitor and measure processes and products against policies, objectives, and requirements, and report the results.
  • Act: Take actions to continually improve process performance.

Regular Tracking and Updates

For quality objectives to remain effective, they must be:

  • Regularly tracked to gauge progress.
  • Updated to reflect any changes in the business environment or organisational goals.

Management Review and Internal Audits

Management reviews and internal audits are critical for:

  • Assessing whether the quality objectives are still relevant.
  • Ensuring that the QMS is effective and aligned with the strategic direction.

Risk Management and Quality Objectives

Quality objectives are integral to risk management as they help in:

  • Identifying potential risks.
  • Mitigating the impact of unmet objectives.
  • Processing change effectively to maintain the integrity of the QMS.


Quality Objectives in Service Business

In the service industry, quality objectives take on a multifaceted dimension, encompassing various aspects of business operations. At ISMS.online, we recognise the unique challenges you face and provide a structured approach to integrate quality objectives that resonate with every facet of your service business.

Integrating Quality Across Business Functions

For service businesses, it’s crucial to embed quality objectives within:

  • Marketing: Focusing on lead generation, market share, and return on investment (ROI).
  • Sales: Enhancing client conversion rates, average sale value, and total sales figures.
  • Operations: Ensuring project man-hours are optimised, delivery is timely, and employee training is up to date.
  • Quality: Aiming for high customer referral likelihood, satisfaction, retention, and efficient complaint handling.

Reflecting Objectives in Organisational Goals

Your quality objectives should be mirrored in:

  • Sales Targets: Aligning objectives with revenue goals.
  • HR Goals: Incorporating quality into employee performance and development.
  • Customer Feedback: Using insights to refine objectives and improve customer experience.
  • Operational Benchmarks: Setting standards for efficiency and effectiveness.
  • Financial Metrics: Ensuring objectives contribute to the financial health of your business.
  • Health and Safety: prioritising the well-being of employees and customers.
  • Environmental Aspects: Reflecting a commitment to sustainability in your quality goals.

Solving Problems with Quality Objectives

Quality objectives are not just targets; they are problem-solving tools that help you:

  • Monitor ongoing performance.
  • Identify areas for improvement.
  • Implement solutions that enhance the overall quality of your service delivery.



Achieving ISO 9001 Certification with ISMS.online

Embarking on the journey to ISO 9001 certification can be daunting, but with ISMS.online, you’re equipped with a comprehensive platform that simplifies the process. Our platform is designed to facilitate compliance with ISO 9001 for Quality Management Systems (QMS), making it a seamless experience for you.

Streamlining Compliance with Pre-configured QMS

At ISMS.online, we provide a pre-configured QMS that aligns with the requirements of ISO 9001. This means that you’re not starting from scratch; you’re leveraging a system that’s already tailored to meet the standard’s criteria. Our platform offers:

  • Guided Certification Process: Step-by-step assistance to ensure nothing is overlooked.
  • Efficient Document Management: Easy access and management of all your quality documentation.
  • Dynamic Risk Management Tools: Proactive identification and management of risks.

The AAA Framework and ARM for Certification Success

Our unique AAA (adapt, adopt and add) framework, coupled with the Assured Results Method (ARM), provides a structured approach to achieving certification. These methodologies ensure that:

  • You can adapt the platform to your specific needs.
  • Adopt best practices for quality management.
  • Add your unique processes and procedures to the system.

Enhanced QMS Processes with App Integration

To further enhance your QMS processes, ISMS.online integrates with over 5000 apps, including:

  • Project Management Tools: Like Jira, to keep track of quality objectives.
  • Cloud Storage Services: Such as Google Drive, for storing and sharing documents.
  • Customer Relationship Management: Including Salesforce, to align customer feedback with quality objectives.

By choosing ISMS.online, you're not just adopting a platform; you're embracing a partner that is committed to your success in achieving and maintaining ISO 9001 certification.

Book a demo

complete compliance solution

Want to explore?
Start your free trial.

Sign up for your free trial today and get hands on with all the compliance features that ISMS.online has to offer

Find out more

ISMS.online now supports ISO 42001 - the world's first AI Management System. Click to find out more